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Product Marketing Strategy
Horňáková, Martina ; Kučerovský, Radek (referee) ; Schüller, David (advisor)
This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Bláhová, Jitka ; Klementová, Miluše (referee) ; Chalupský, Vladimír (advisor)
This master´s thesis focuses on the analysis of customer satisfaction in joint-stock company DP Stavebniny Maršovice, and a proposal to increase its level. The teoretical part focuses on basic concepts such as marketing, marketing research, usage of marketing techniques, customer satisfaction and more. In the practical part of this work there is an analysis of customer satisfaction with the company DP Stavebniny Maršovice a.s. and a subsequent evaluation of the questionnaires. On the basis of the information obtained from the questionnaires, measures and recommendations for an increase in the level of customer satisfaction are proposed.
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The Business Plan for Creating of Cafe
Vašíčková, Pavlína ; Krška, Jiří (referee) ; Koráb, Vojtěch (advisor)
This thesis deals with the business plan for the establishment of a café. Its aim is based on marketing research and market analysis to design a small firm that could fill a gap in the market at a particular location and present it as an effective investment for the investor and beneficial for the residents of the area.
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Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Business Plan - Establishment of a Cleaning Services Company
Vondryska, Luboš ; Jurová, Marie (referee) ; Pavláková Dočekalová, Marie (advisor)
The bachelor thesis is dealing with creation of a business interest of founding a cleaning company. In the first part of the thesis, the theoretical Framework of founding a business subject is described. The second part is practical. This part describes founding of the new company. The practical part describes the analysis of micro, macro and SWOT analysis . The third part is devoted to the financial plan, which describes in detail the expenses and revenues of new a firm.
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Customer satisfaction analysis
Matějka, Michal ; Plánková, Lucie (referee) ; Chalupský, Vladimír (advisor)
This Master's thesis deals with analyses of customer satisfaction and loyalty to the GiTy, a.s. company. The theoretical part of the thesis explains problems of customer satisfaction and loyalty and their measurement. Furthermore, it deals with marketing research, with a focus on questionnaire-based data acquisition. The practical part of the thesis includes the company presentation, survey design and methodology of the data analysis. This part also describes the continuous customer satisfaction measuring system of the company. The implementation of this measuring system was the aim of this thesis.
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Business Plan
Remer, Tomáš ; Koráb, Vojtěch (referee) ; Veselý, Josef (advisor)
The subject of the diploma thesis is a business plan, which consists of the establishment of a new company with its own nut products. The first chapter contains the theoretical background of the thesis concerning the business and the established analytical methods. The second part deals with the analysis of the current situation of the external and internal environment of the company, with the application of marketing research. The third part is devoted to the development of a specific business plan, using the knowledge from previous chapters.
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